Author Archives: emma

How International Audio Conferencing Works

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Audio conferencing enables individuals from different locations to connect and speak with each other using the services of a secure telephone line. The process allows people who otherwise may not be able to physically meet each other to communicate and have meetings. This is a preferred mode of communication as it is more economical for businesses than to have their personnel travel across cities or countries to attend meetings. International voice conferencing allows people in different countries to communicate with each other at a pre-determined date and time.

This is more commonly known as teleconferencing or voice conferencing, any number of people can be connected at the same time. This form of communication is widely in use in commerce, education and business. It also saves time as traveling from one country to another can take time, and delays can always make such trips much longer. Traveling also causes disruption at work as the time it takes for an employee to travel means time away from the office.

An international audio con-call differs from an ordinary phone call in the sense that there are more than two people who make up a voice con-call. Callers are connected to what is known as a conference bridge which is a server that makes it possible for many people to communicate with one another.

There are different types of international voice conferencing services available today. The first type is the “dial in” which is simply dialing a number that has been pre-designated and given to all the participants of the conference to call. It is normally accompanied with a code or passkey that needs to be entered via a touch tone phone.

The second type is called the “reservation-less call” which is most commonly used for businesses that choose to allow participants in Canada and/or in the US to connect toll-free into the con-call. If the participant is outside the local dialing calling area, there is no long distance cost incurred as these are charges to the host of the con-call. This type of call also utilizes a passkey or pass-code.

The third type of voice conference call is “operator assisted.” Operator assisted con-calls uses services offered by a conference call company which normally includes the bringing of participants to the call (operator dial out), call moderator and live call monitoring, roll call, faxing or emailing of any documents to all the participants, services like translation, and many more services.

Such voice con-calls allow businesses to communicate with people in different locations or countries without incurring traveling, hotel costs, per dime costs, and any travel delays that can arise.

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Delivering Highly Successful Online Video and Viral Campaigns

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There are many that say that the creation of high traffic viral campaigns is a science and not an art and that luck has little to do with it. There are arguments for and against, although there are some expert providers in this space who may ether agree or disagree with this argument and there are some that actually it is both a science and an art.

Recent examples of online videos going viral include:

Konyvideo– This video was clearly designed to go viral, but it is unlikely that the author thought that it would attract an audience of over 75 million viewers across the planet however was this because that it ticked the “Social Controversy” box?

Anfield Cat – This is a more uplifting online video clip, but I ask myself was the cat let out of the bag by accident or was it a cleverly designed video campaign by an animal lover who knew how to create and design a viral campaign.

1. Capture the Moment

There are several events that enable us to Capture the Moment and companies are using these events to project their brands onto the consumer. One example would be Paddy Power’s video campaign “Chav Tranquilizer’s“. This clearly combines humour with the traditional, more commonly viewed stiff upper lip event of the Cheltenham Festival.

Paddy Power has clearly captured the moment and integrated the content and the Cheltenham event with the brand making use of laughter and light humour.

2. High Quality and Relevant Content

Using the same Paddy Power example, the content and setting was clearly relevant in terms of the brand and capturing the audience in a funny way. This campaign was genuinely creative and the content was highly relevant to the target audience. This was clearly meant to be controversial which typically engenders “Social Sharing“;

3. Social Sharing

The Paddy Power campaign was clearly designed as a viral marketing tool; hence it was designed with Social Sharing in mind. People use all types of social sharing mechanisms, such as traditional email.

If you Google Chav Tranquilizer’s“, you will see comments about this campaign being banned on TV. This brings into play the “Social Controversy” approach, which has clearly been integrated into this video ad with a view to creating Social Conversations on a grand scale;

4. Brands and Products

It is vital that the content, the campaign theme and the setting are clearly identifiable and relevant to the brand and to the product. This is to ensure the brand and ultimately the end product engages with the target audience. Remember, not to be too commercial, this is generally a consumer put-off and will not engender “Social Sharing”. Viral campaigns are largely used to engender brand awareness; however brands are also now using online video advertising to launch products and services.

5. Consumer Attention Span

Content length is vital to get right. Too short and you can lose the message, too long and you can lose the audience. Therefore, it is important to ensure the first ten to fifteen seconds really captivate the viewer and at all costs avoid long load times for videos and games. Rememberevery consumer is just one click away from your competitor. With technology, consumers are becoming increasing impatient; hence their attention span is reducing.

capture your consumer, draw them into your world and make your message stick in their mind;

6. Viral Video Seeding

Unless the content is exposed to high numbers of users it is unlikely that the video advertisement will become a truly viral campaign.

To improve the likelihood of a truly viral campaign, it is vital that the video ad is properly seeded (geography / brand / product / context / relevance) with relevant distributors as well as with the highly known video viewing sites and blogs.

Once seeding is properly undertaken the content should take care of itself via “Social Sharing” hence on the basis that that the content works this will lead to a successful viral campaign;

7. Technical issues and bandwidth

Bandwidth has been an issue in the past but most providers have overcome this with much more robust technical solutions.

High volume viral campaigns would usually be viewed from sites like YouTube or similar video sharing sites; once the word spreads you then need to ensure that:

(i) other distributors have similar levels of bandwidth capabilities and that the quality of the content is not spoiled by bandwidth viewing issues;

(ii) the video ad formats you provide are used by the large majority of consumers and have minimum resistance to viewing; hence be wary of video formats that require special plug-ins or software upgrades. Use a few of the most common formats and ensure that consumer compatibility remains in the high ninety-nine percentile;

8. What’s in it for the Consumer?

The reason commercial radio and TV advertising has been and continues to successful is due to the fact that there is something in it for the consumer.

Radio stations generally play the latest and most popular music whereas commercial TV content is generally of a high-quality to attract a certain audience, with TV commercials being shown in between TV advertisement breaks. Therefore there is clearly something in it for the consumer with commercial radio and TV media.

However in the online world this is sometimes amiss as brands prefer their online video ads to be free of “Rewarded Media”.

Rewarded media has its place and can play an important part in terms of “Social Sharing” (everyone likes to receive and share a bargain with their friends). Whilst Rewarded Media seems to be a taboo in this segment it could play an important part for product launches and film releases especially if “Social Sharing” can be integrated someway with “Rewarded Media”;

9. Analytics and key metrics

All viral campaigns should have a campaign distribution plan. This is vital to ensure that the video ad achieves all of the targets and metrics that were initially set-out with the brand.

To ensure that all viral campaigns stay on plan, they should be properly tracked with continual analytics and using key performance metrics. This will help the advertiser to better understand the consumer audiences, who have interacted with the content, providing data such as times of use, places of use etc. Be wary of gathering too much information on potential consumers (for example email addresses) as this can turn-off your audience and create a barrier for the online video advertisement.

10. Continual Improvement

Post campaign evaluation is essential for continued improvement. This will enable you to ascertain important data such as: what has worked and what hasn’t, traffic sources, what consumers were saying in forums and social networking sites.

Try to understand why the video ad generated the level of traffic it did and this should enable you to identify key tools that can be replicated for a future viral campaign.

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How To Make Successful Communication Through International Conferencing Services

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Do you feel the necessity of communicating with others all around the globe? International Conferencing is the best ever way to meet the end of your like nature requirement in a gainful way. Such conferencing features Audio Conferencing which works through telephone calls using people’s voices or audio medium. This system attaches a group of people, dialing into a specific conference network, hosted by particular conferencing service provider. As a raconteur, on behalf of any global business organization, you can handle efficiently the relation with consumers & employees all over the world through this unique system. This is also an easy task to make a close bonding with your friends or relatives residing or working abroad through this type of conferencing service. This system is an ideal for those who want to lop off the travelling cost and many other problems related to making of a big business promotion. Anyone can get this facility at home, in the office, in your car or sitting in a pub, too.

Feature rich Conferencing

The web or audio conferencing solutions seems apt enough for Real-time communication in a professional environment as it takes good care of the necessary functionality in a corporate or business scenario. Users get the liberty of transferring the documents, applications and files effortlessly alongside sharing the whole desktop with the participants present on the other end. Effective features including white-boarding, drag and drop, annotations are being blended into the collaborative software to ensure proper brainstorming and real-time sharing amongst participants who are located distantly. Companies or individuals can choose these features as per their needs and requirements while acquiring international conferencing solutions from reliable service providers.

To let people well aware of the high-end features, the service providers have come up with collaboration software with intuitive interfaces. Such user-friendly web conferencing can be included into phone or audio conferencing platforms to ensure greater functionality to users. The large bold icons, cool interface designs, screen fit feature etc ensure easy operational functionality for new users. Besides, the conferencing products are well backed with online controls so as to help the participants in configuring dial-out options, participant settings and mute, unmute features from interface.

Working procedure of Worldwide Conferencing:

The methods of Global Call Conferencing start in a lucid manner; this are-

Conference Calling Number: In this process, you need an exclusive access number to get rid of paying high-priced international call rates. The caller may get a global toll-free number, to gain access into the discussion, in case you go for such types of call services provider.

Getting into through Access Code: The individual member of the conference must come into the PIN number or the specific access code for entering into the said discussion.

Start over the Discussion: After substantiation of the exact access code or recognition process, you can start your conference.

So, prior to selecting International Conferencing, you must particularly find out whether the systems match well with your factual requirement. It is expected that you can make good use of this article before initiating a communication with such type of Audio Conferencing.

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Affordable Dish Satellite Networks for Best Viewership

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For the global TV viewers, dish satellite network has changes and even say transformed the manner in which the quality and clarity of the entertainment has been delivered to the audience across the world. Global satellite internet use the most modern technology of communication for offering best and DVD quality pictures for a better and more enhanced crystal clear high definition experience. Being one of the most popular mechanisms to offer world class TV viewing to viewers.

A number of reasons are therefore stated to endorse the importance of the dish network. The primary reason that emphasizes the need of global satellite network is the availability of the network in very affordable and cost effective price tags. Even these equipments and mechanism is available in the feasible price, the quality and compatibility of the services are never compromised in any manner.

The installation process of dish satellite TV is highly straight forward and very easy to be executed. The entire process however requires cautious method of installation and strategic setup implementation to avoid last minute inconvenience. The quality of the service reception in the dish satellite network is another vital factor that makes it highly commendable and popular. The cost structure of this mechanism puts the best affordability factor on the services. Global satellite network experts are even very keen to keep the prices more down and mitigated for the more affordable TV viewership.

Offering new technologies for the esteemed mode of telecommunication is precisely the best thing that is developing a new craze for the viewership needs. Exceptional visual quality and high definition video quality is now creating a new phenomenon for audience thus no one now can escape the inevitability of the inception of new range of dish satellite networks. The cost of the dish network cost is very less than the tradition cable networks and the process can even push audience with a proficiency to track the fee spend on these subscription fee.

While going through the installation of the global satellite network, always try to take the services of some expert installers to get the best installation of the equipments for the best viewership ever.

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Direct TV and HD – What’s The Story?

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So, you want to get into the HD scene and don’t know where to start? First, you’ll need to make sure you have an “HD-ready” television set to go with the service, that way you’ll actually be able to see the beautiful views and awesome sounds that HDTV will provide you with. You’ll most likely have to check your TV’s manual to find out if it supports 720p, 1080i, or 1080p, 720p and 1080i are the same, but most TV makers put 1080i to attempt to fool you, so watch out for that.

Now, you’ll need to decide which TV service you would like, Direct TV, Dish TV, or cable. With cable, you’ll get about 55 HD channels depending on which cable provider, with satellite TV, you’ll get 73 HD channels, and with Direct TV, you’ll receive 92 of your favorite HD channels, whereas with cable and Dish TV, nearly half of the HD channels you’ll be getting will be ones you’ve probably never heard of and if you have they are ones that you want and feel you need for the total HD experience.

For example, have you ever heard of Treasure HD, or Equator HD? No, no one has, and no one watches those channels either, so in fact, many people are paying extra for tons of channels that they have never heard of and will never watch. With Direct TV, you’ll be getting all the HD movies you could ever want with channels like Universal HD, Sony, Warner Brothers, and the traditional movie channels in HD, such as HBO and Starz. Direct TV also offers local High-Def channels, unlike what the cable companies would like to tell you on their commercials and DirecTV adds more HD programs all the time so there is little worry of tiring of these movie stations. Direct TV offers as many local HD channels as cable does, such as ABC, NBC, CBS, and Fox. Of course, like cable, the availability depends on the region.

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International Copyright Protection

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Copyright Intellectual Property can be protected at National and International. Copyright has international protection such as Berne convention, universal copyright convention, WIPO copyright Treaty, Rome convention, Brussels convention etc.

The International union for the protection of literary and artistic works was established in 1886 in Berne, Switzerland. It is popularly known as Berne Convention. It entered into force on 5th December, 1887 and it has been revised for five times. It is administered by world intellectual property organization (WIPO). The Berne convention has 38 articles and special provisions for the developing countries. The convention has established a minimum of protection of life plus 50 years or an alternative of fifty years from publication of anonymous work and pseudonymous work. India is a member of the Berne convention.

One of the International copyright protections is Universal Copyright Convention (UCC). The universal copyright convention was signed and entered into force on September 6, 1952. It was revised on 1971 at Paris. The protection given is for published as well as unpublished works. The member countries must grant a minimum copyright term of 25 years from publication, or life of the author plus 25 years. The foreign authors of other member countries must be granted exclusively rights for at least seven years.

The next International Copyright protection for the performers, producers of phonogram and broadcasting organizations is Rome convention. The Rome convention was completed on October 26, 1961 and entered into force on may 18, 1964 basically intend to protect the neighboring rights. Phonogram is a sound recording. The rights in respect of phonograms and performances and broadcasting are called neighboring rights.

The benefits of this convention are performers, producers of phonograms and broadcasters. The protection is granted for twenty years term will vary according to the nature of work. The eligibility to participate in this convention is that a state must be a member of either of the Berne convention or the universal copyright convention.

Another International Copyright protection is WIPO copyright Treaty. It was adopted by the diplomatic conference at Geneva on December 20, 1996 and entered into force on January 1, 1996. This convention is for the protection of rights of performers and produces of phonograms. The term of protection is fifty years.

Some treaties convention gives protection for the unauthorized duplication. On October 29, 1971, the convention for the producers of phonograms against unauthorized duplication of their phonograms is signed at Geneva. The main purpose of this Geneva Convention is to fight against the practice of piracy by third parties.

The convention relating to the distribution of programme- carrying signals transmitted by satellite and audio- visual works is Brussels convention signed on may 21 1974. The main purpose is to battle the misappropriation of satellite signals on an international level. The treaty on international registration of audio-visual works Geneva signed on April 20, 1989 at Geneva. It deals with the registration of audio- visual works at the international level.

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Global International Conference Calls

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So you are looking for the best international conference call solutions to easily host global conference calls for your business or individual use. So which solutions are the easiest and most affordable?

As a part of most businesses, international conference calls are necessary sometimes. Since people attending the call may be connecting from any part of the world, using a reliable and quality solution is the key to a successful conference call.

When looking for a great conference hosting service, there are two important factors to consider: reliability and saving money.

You certainly want your calls to have a great quality. The voice must be clear and fast, with no major delay. Considering the fact that it is an international conference call and because of the long distance, the call quality plays a big part.

Another factor is choosing an affordable, low cost solution. After all, why spend too much money on a conference service while you can save money and use a more affordable one with equal or even more features?

Some companies offer you toll free numbers to make your conference calls free for people from US and Canada. You will also receive a separate number to give to your international customers or business partners to use to connect to the call easily.

When you do a simple search online, you will be amazed to see how many different companies are offering conference hosting services for global use.

Each of them come with certain benefits, quality, and price. You can compare carefully your choices to choose the best solution for you.

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Agricultural Biotechnology International Conference Kicks Off in Australia

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A major international conference on agricultural biotechnology starts in Melbourne, Australia, today (August 6, 2006).The Agricultural Biotech International Conference (ABIC) brings together representatives of biotech companies, agricultural researchers and policy makers from across the world.

The theme of this conference is Unlocking the Potential of Agricultural Biotechnology. Some of the topics to be discussed include:

* Importance of biotechnology in meeting global food requirements.

* Application of agricultural biotechnology in biomedicine.

* Commercialization of innovative biotechnology.

* Practical applications of genomics to cereal crops.

* Using biotechnology to protect and enhance food supply.

* Biotechnology in developing countries.

Unlocking the potential of agricultural biotechnology is an issue that has been with us since the commercialization of the first genetically modified crop a decade ago. Developed countries, notably the U.S. and Canada, appreciate that agricultural biotechnology has been a prime mover of their economies. They have massively invested in it, effectively eclipsing the so-called conventional agriculture. The gains have been innumerable.

Farmers in these countries have almost doubled their income from cultivating genetically modified crops, that are usually high yielding and pest resistant.

In developing countries, the picture is different. Agricultural biotechnology remains a contested issue. Many developing countries would not embrace because of their distrust for the developed countries. Others have been fed with lies that agricultural biotechnology, and in particular Genetically Modified Organisms (GMOs), pose danger to the environment and the health of consumers.

Positive attributes of agricultural biotechnology must be played out at the Melbourne meeting for all to listen.

It’s encouraging that delegates from developing countries such as Prof. Jennifer Thomson (South Africa), Dr. Jagadish Mittur (India), and Dr. Rangsun Parnpai (Thailand) are attending this conference. They have a chance to learn firsthand how agricultural biotechnology has revolutionized the economies of such countries as the U.S., Canada, New Zealand, and Australia. These delegates must explore how their countries can similarly benefit from agricultural biotechnology.

Since this is a gathering of experts in agricultural biotechnology, it’s expected that there will a productive debate on the potential of agricultural biotechnology. Delegates should conduct their deliberations with developing countries in mind. It’s here where agricultural biotechnology is in dire need.

Developing countries delegates are encouraged to view this conference as a window of opportunity to learn from as many experts as possible on the potential of agricultural biotechnology.

Once the curtains of this conference fall, delegates from developing countries must ensure that they share the lessons learnt with policy makers, scientists and farmers in their respective countries.

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Make An International Conference Call

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A lot of technological advancements in communication and broadcasting have paved the way for bringing people from across the globe closer through an international conference call. However, people have been calling internationally without so much the thought of doing it the right way to save costs. If not, their telephone bill could amount to hundreds or even thousands of dollars every month.

On the bright side, thanks to technology and modern times, there are a lot of international calling methods that are existent nowadays than there did many years ago. The humble telephone is not anymore the only means to call someone half a world away, but there is now a new method that relies on new technology like VoIP or Voice over Internet Protocol. VoIP makes phone calls over the Internet possible instead of traditional long distance calls.

To effectively communicate with other people across the globe without making a hole in your wallet is fairly easy. Just like making a regular conference call, an international conference call follows the same basic principles:

(1) participants dial in to a conference call access number, (2) they enter the access code or PIN for their conference, and (3) they join the conference.

International conference calling is unique in a way that international participants need special access numbers to avoid paying expensive international call rates. If you go to the larger services providers you might get an international toll-free number to access the conference. Other providers set up local access numbers in countries where their customers normally call.

For instance, you want to hold a conference call with clients in England, Japan, and Canada and you’re located in the United States. All you need to do is dial either an international toll-free access number or a local access number. Those who use the local access number are right away connected to the central conference bridge via a global IP network.

Using a dial-out system rather than a dial-in system is another economical way of making these kinds of calls. In a dial-out system the moderator dials out to each participant individually, thus absorbing the costs of each international call.

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